Finally in paperback: the New York Times bestseller by the acclaimed bestselling author of
Start With Why and Together is Better. Now with an expanded chapter and appendix on leading
millennials based on Simon Sinek's viral video Millenials in the workplace (150+ million
views). Imagine a world where almost everyone wakes up inspired to go to work feels trusted
and valued during the day then returns home feeling fulfilled. This is not a crazy idealized
notion. Today in many successful organizations great leaders create environments in which
people naturally work together to do remarkable things. In his work with organizations around
the world Simon Sinek noticed that some teams trust each other so deeply that they would
literally put their lives on the line for each other. Other teams no matter what incentives
are offered are doomed to infighting fragmentation and failure. Why? The answer became clear
during a conversation with a Marine Corps general. Officers eat last he said. Sinek watched as
the most junior Marines ate first while the most senior Marines took their place at the back of
the line. What's symbolic in the chow hall is deadly serious on the battlefield: Great leaders
sacrifice their own comfort--even their own survival--for the good of those in their care. Too
many workplaces are driven by cynicism paranoia and self-interest. But the best ones foster
trust and cooperation because their leaders build what Sinek calls a Circle of Safety that
separates the security inside the team from the challenges outside. Sinek illustrates his ideas
with fascinating true stories that range from the military to big business from government to
investment banking.
