EAN: 9781594488849

DRIVE - DANIEL H PINK GEBUNDEN

The New York Times bestseller that gives readers a paradigm-shattering new way to think about
motivation from the author of When: The Scientific Secrets of Perfect Timing Most people
believe that the best way to motivate is with rewards like money the carrot-and-stick approach.
That's a mistake  says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About
Motivating Others). In this provocative and persuasive new book  he asserts that the secret to
high performance and satisfaction-at work  at school  and at home is the deeply human need to
direct our own lives  to learn and create new things  and to do better by ourselves and our
world. Drawing on four decades of scientific research on human motivation  Pink exposes the
mismatch between what science knows and what business does and how that affects every aspect of
life. He examines the three elements of true motivation autonomy  mastery  and purpose-and
offers smart and surprising techniques for putting these into action in a unique book that will
change how we think and transform how we live.

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