In today's ever-more-globalized world success in business requires navigating through cultural
differences and a knowledge of how to decode cultures foreign to our own. In this fun and
instructive book international business expert Erin Meyer offers key tactics and strategies to
help businesspeople overcome cultural obstacles and obtain success. Whether you work in a home
office or abroad business success in our ever more globalized and virtual world requires the
skills to navigate through cultural differences and decode cultures foreign to your own.
Renowned expert Erin Meyer is your guide through this subtle sometimes treacherous terrain
where people from starkly different backgrounds are expected to work harmoniously together.When
you have Americans who precede anything negative with three nice comments French Dutch
Israelis and Germans who get straight to the point ( your presentation was simply awful) Latin
Americans and Asians who are steeped in hierarchy Scandinavians who think the best boss is just
one of the crowd the result can be well sometimes interesting even funny but often
disastrous.Even with English as a global language it's easy to fall into cultural traps that
endanger careers and sink deals when say a Brazilian manager tries to fathom how his Chinese
suppliers really get things done or an American team leader tries to get a handle on the
intra-team dynamics between his Russian and Indian team members.In The Culture Map Erin Meyer
provides a field-tested model for decoding how cultural differences impact international
business. She combines a smart analytical framework with practical actionable advice for
succeeding in a global world.
