The go-to guide to understand and unpack shame: what it is why we feel it and how to undo the
lies it tells us about ourselves. Are you ready to get Discomfortable? This is a book about
shame: what it is why we have it and how we can break its hold on our happiness. We all know
shame: it's that feeling that tells us that somehow who we are is inherently wrong. It's more
than embarrassment or regret: it shakes us to the core. And most of all it tells us that we
need to be feel and act differently in order to be seen loved and accepted. Author and
shame-ed coach AJ Bond takes us through his own shame breakthrough sharing how he went from
I'd rather die than be gay to uncovering and reclaiming his inherent wholeness and worth. With
unexpected humor warmth and candid personal stories Bond shows readers: Why shame shows
up--the trauma fixed mindsets and messaging that give it a foothold How shame tricks you into
believing there's something wrong with you even when you're perfectly right The evolutionary
reasons we humans developed a sense of shame (and why it doesn't serve us today) How to manage
and deprogram shame through connection gratitude and empowered choice How we can re-parent
ourselves be fully seen and feel fully loved Bond shines a light on this feeling that doesn't
want to be seen heard or named--and invites us to bring our own shame into the open and
release it to reclaim and reframe our lives in a powerful new way.