EAN: 9781633690707

GOOD CHARTS - SCOTT BERINATO KARTONIERT (TB)

Datavizthe new language of business A good visualization can communicate the nature and
potential impact of information and ideas more powerfully than any other form of communication.
For a long time dataviz was left to specialistsdata scientists and professional designers. No
longer. A new generation of tools and massive amounts of available data make it easy for anyone
to create visualizations that communicate ideas far more effectively than generic spreadsheet
charts ever could. What's more  building good charts is quickly becoming a need-to-have skill
for managers. If you're not doing it  other managers are  and they're getting noticed for it
and getting credit for contributing to your company's success. In Good Charts  dataviz maven
Scott Berinato provides an essential guide to how visualization works and how to use this new
language to impress and persuade. Dataviz today is where spreadsheets and word processors were
in the early 1980son the cusp of changing how we work. Berinato lays out a system for thinking
visually and building better charts through a process of talking  sketching  and prototyping.
This book is much more than a set of static rules for making visualizations. It taps into both
well-established and cutting-edge research in visual perception and neuroscience  as well as
the emerging field of visualization science  to explore why good charts (and bad ones) create
feelings behind our eyes. Along the way  Berinato also includes many engaging vignettes of
dataviz pros  illustrating the ideas in practice. Good Charts will help you turn plain 
uninspiring charts that merely present information into smart  effective visualizations that
powerfully convey ideas.

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