Changing hearts is an important part of changing minds. Research shows that appealing to human
emotion can help you make your case and build your authority as a leader. This book highlights
that research and shows you how to act on it presenting both comprehensive frameworks for
developing influence and small simple tactics you can use to convince others every day. This
volume includes the work of: Nick Morgan Robert Cialdini Linda A. Hill Nancy Duarte This
collection of articles includes Understand the Four Components of Influence by Nick Morgan
Harnessing the Science of Persuasion by Robert Cialdini Three Things Managers Should Be Doing
Every Day by Linda A. Hill and Kent Lineback Learning Charisma by John Antonakis Marika
Fenley and Sue Liechti To Win People Over Speak to Their Wants and Needs by Nancy Duarte
Storytelling That Moves People an interview with Robert McKee by Bronwyn Fryer The Surprising
Persuasiveness of a Sticky Note by Kevin Hogan and When to Sell with Facts and Figures and
When to Appeal to Emotions by Michael D. Harris. How to be human at work. The HBR Emotional
Intelligence Series features smart essential reading on the human side of professional life
from the pages of Harvard Business Review. Each book in the series offers proven research
showing how our emotions impact our work lives practical advice for managing difficult people
and situations and inspiring essays on what it means to tend to our emotional well-being at
work. Uplifting and practical these books describe the social skills that are critical for
ambitious professionals to master.
