EAN: 9781647820862

THE IMAGINATION MACHINE - MARTIN REEVES JACK FU...

A guide for mining the imagination to find powerful new ways to succeed. We need imagination
now more than ever-to find new opportunities  rethink our businesses  and discover paths to
growth. Yet too many companies have lost their ability to imagine. What is this mysterious
capacity? How does imagination work? And how can organizations keep it alive and harness it in
a systematic way? The Imagination Machine answers these questions and more. Drawing on the
experience and insights of CEOs across several industries  as well as lessons from neuroscience
computer science  psychology  and philosophy  Martin Reeves of Boston Consulting Group's
Henderson Institute and Jack Fuller  an expert in neuroscience  provide a fascinating look into
the mechanics of imagination and lay out a process for creating ideas and bringing them to
life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas
The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to
spread an evolving idea to others The New Ordinary: How to turn your novel idea into an
accepted reality The Encore: How to repeat the process-again and again. Imagination is one of
the least understood but most crucial ingredients of success. It's what makes the difference
between an incremental change and the kinds of pivots and paradigm shifts that are essential to
transformation-especially during a crisis. The Imagination Machine is the guide you need to
demystify and operationalize this powerful human capacity  to inject new life into your company
and to head into unknown territory with the right tools at your disposal.

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