Building anti-racist companies by design creates great places to work for all. Business leaders
who are ready to take a bold stance to make the world better for their employees consumers
and community: read this book. This book is not apolitical. This book is explicitly
anti-racist. This book takes the stance that Black Lives Matter LGBTQIA rights are human
rights people of all abilities deserve respect and access and people of all genders have the
right to sovereignty over their identities. This book acknowledges that capitalism is built on
a foundation of systemic racism. Business leaders you hold an important position in the power
structure and you have the unique ability to reach thousands of employees and millions of
consumers with your leadership. It's time for you to build a truly diverse equitable and
inclusive work environment. This book is the comprehensive plan for leaders who are ready to
get serious about diversity equity and inclusion (DEI) and creating an anti-racist company
culture. Transformational leader James D. White has gained a deep understanding of how to
operationalize and integrate DEI agendas as a leader with 30 years of experience at large
companies. and as his lived experience as a Black man at that highest levels of corporate
America. Most recently he was CEO and Chairman of the global smoothie chain Jamba Juice where
he led a remarkable turnaround to make it a model of strong performance built on a foundation
of a deeply diverse anti-racist culture. And he draws on the experiences of other leaders on
the vanguard of DEI. Practical lessons and real-world examples of techniques used by best
practitioners will empower leaders who are asking themselves at this urgent moment what so many
have asked White: What can I do? Read this book--
