A science-backed guide for navigating and thriving through uncertainty—based on interviews and
insights from world-renowned leaders innovators entrepreneurs artists and creatives.
Whether you're searching for courage to start a new project change careers launch a business
develop an idea or reinvent yourself after a disappointment or life change you will face
uncertainty—that ambiguous and uncomfortable state that often makes us feel confused anxious
and afraid to act. Though these moments are difficult they offer opportunities for personal
growth innovation and creativity. In The Upside of Uncertainty INSEAD professor Nathan Furr
and entrepreneur Susannah Harmon Furr provide a sweeping guide to embracing uncertainty and
transforming it into a force for good. Drawing from hundreds of interviews along with
pioneering research in psychology innovation and behavioral economics Nathan and Susannah
provide dozens of tools—including mental models techniques and reflections—for seeing the
upside of uncertainty developing a vision for what to do next and opening ourselves up to new
possibilities. In our fast-paced ever-changing world uncertainty is on the rise. We face it
every day. But few of us have been taught the techniques to navigate it well. The Upside of
Uncertainty provides the inspiration tools and strategies you need to thrive through the
inevitable plot twists in your life and career.
