A science-backed guide for navigating and thriving through uncertainty—based on interviews
and insights from world-renowned innovators entrepreneurs artists and creatives. A bounty of
tools and exercises so readers can build their uncertainty capabilities. Based on primary
research of innovators entrepreneurs CEOs and Nobel prize winners as well as gamblers
paramedics surfers and artists. Translates fascinating research in psychology creativity
innovation and behavioral sciences for a lay audience. Great inspirational stories from
people who've transformed uncertainties into possibilities. Audience: Smart business readers
those who read books like Nudge or Originals . Innovators entrepreneurs creatives¿anyone who
wants to make better life and work. decisions and find new avenues for professional and
personal growth.
