EAN: 9781647823955

BREAKING THROUGH - SALLY SUSMAN LEINEN

A Wall Street Journal Bestseller Pfizer's trailblazing communications leader  Sally Susman 
reveals how we can break through the noise to get our message across and make positive change.
A global pandemic. A roller-coaster economy. Political tensions ready to ignite  and common
civility at an all-time low. For leaders  the pressures and the stakes could not be higher. And
in such a stormy  often dangerous world  communications can no longer be considered a soft
skill. The ability to reach people and drive public conversation is a rock-hard competency. In
this wise and inspiring book  Sally Susman  the renowned head of corporate affairs at global
biopharmaceutical giant Pfizer  tells the fascinating story of how the company managed the
massive communications challenge that came with Covid-19 and the race to produce an effective
vaccine. Just as crucial as creating the vaccine itself was the task of winning people's hearts
and minds  and Susman highlights the principles that enabled her to break through  connect  and
help move people forward  not only at Pfizer but over a long and stellar career. She shows how
clarifying and channeling your intention is an essential first step: What are you trying to
say? She illustrates how leaders need to muster the courage to be candid in order to be
effective and how  in order to connect  they must both disarm with humility and delight with
humor. As a gay  married woman  she talks forthrightly about the challenges and opportunities
of embracing who you are  both at home and in the workplace. Susman's stories will draw you in
with their warmth and humanity  and enlighten and motivate you with their insight and passion.
Breaking Through is essential reading for any leader who faces the daunting challenge of
communicating in our noisy  turbulent world.

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