Five invaluable lessons for doing sustainability right doing it profitably and getting the
credit you deserve. Did the title of this book get your attention? Good. Because as silly as it
is the idea behind it is serious earnest and authentic: you can't become a sustainable
operation if you're doing the right things in the wrong place or at the wrong time. Many
businesses are in the dark about how to actually do better for the planet and the people in
their company and their supply chain while also growing their margin. Some believe it can't be
done. But it can. Maisie Ganzler has done it and now she's going to show you how to build
sustainability into your business too. Her five big lessons come from three decades of
successes and failures leading a $1.7 billion corporation toward a more sustainable future.
Join Ganzler as she takes you to pig farms and boardrooms factories and farmers' markets
teaching you not only how to operate more sustainably but also how to get the credit you
deserve for doing it. No matter what industry you're in Ganzler's stories from the front lines
in the food business will inspire and educate you on what it takes to get sustainability right.
