The bestselling classic on disruptive innovation by renowned author Clayton M. Christensen. His
work is cited by the world's best-known thought leaders from Steve Jobs to Malcolm Gladwell.
In this classic bestseller-one of the most influential business books of all time-innovation
expert Clayton Christensen shows how even the most outstanding companies can do everything
right yet still lose market leadership. Now with a foreword by Marc Benioff the cofounder and
CEO of Salesforce Christensen explains why most companies miss out on new waves of innovation.
No matter the industry he says a successful company with established products will get pushed
aside unless managers know how and when to abandon traditional business practices. Offering
both successes and failures from leading companies as a guide The Innovator's Dilemma gives
you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp cogent
and provocative-and consistently noted as one of the most valuable business ideas of all
time-The Innovator's Dilemma is the book no manager leader or entrepreneur should be without.
