Equal parts stunning photo-heavy look book and cultural commentary Fly is the story of the
undeniable intersection of high fashion and basketball. Organized by era each section is
broken down by the style of the time and the cultural influence surrounding it: beginning with
the league's inception in 1949 pre-civil rights movement?when the NBA was mostly white players
who wore suits and skinny ties. From the years following the Civil Rights Act of 1964 and the
birth of funk and R&B when basketball fashion got flashier with some players wearing fur coats
and big hats (think Walt Clyde Frazier and Wilt Chamberlain) to the Michael Jordan era of the
80s and 90s with big oversize suits. And on to the epic Iverson or Hip-Hop Era in the early
2000s with the birth of the tunnel walk.? Today athletes are idealized not only as fashion
icons but also social activists. We're talking about the biggest names: Russell Westbrook
James Harden Dwayne Wade Kyrie Irving and Lebron James (who could forget his I Can't
Breathe? T-shirt). The conversationis no longer limited to athletic performance or what these
athletes are wearing?they are expressing their fashion sense in what has become an important
cultural moment.
