When Richard Rumelt's Good Strategy Bad Strategy was published in 2011 it immediately struck a
chord calling out as bad strategy the mish-mash of pop culture motivational slogans and
business buzz speak so often and misleadingly masquerading as the real thing.Since then his
original and pragmatic ideas have won fans around the world and continue to help readers to
recognise and avoid the elements of bad strategy and adopt good action-oriented strategies
that honestly acknowledge the challenges being faced and offer straightforward approaches to
overcoming them. Strategy should not be equated with ambition leadership vision or planning
rather it is coherent action backed by an argument.For Rumelt the heart of good strategy is
insight into the hidden power in any situation and into an appropriate response - whether
launching a new product fighting a war or putting a man on the moon. Drawing on examples of
the good and the bad from across all sectors and all ages he shows how this insight can be
cultivated with a wide variety of tools that lead to better thinking and better strategy
strategy that cuts through the hype and gets results.
