Color isn't 'just there' in photography an ordinary fact of life. It's much more special and
can be a subject and pursuit in its own right because it triggers an emotional and aesthetic
response like no other. Color is processed not in the eye but in the mind and that makes it
personal. In this third book in the series Michael Freeman talks about color in photography in
a completely fresh thoughtful and useful way unlike any other book on the market. In recent
years photography-about-color has exploded as a shooting phenomenon taking inspiration not
just from the great colorist photographers like Outerbridge Haas Gruyaert Leiter Eggleston
and Porter but from the new freedom that modern sensors and processing software give. This
book both celebrates and advises this new trend drawing on Freeman's long experience
editorially and professionally spanning the two eras of film and digital color.
