Chrissie Rucker OBE started The White Company in 1994 when unable to find well-designed
beautiful-quality white bed linens that were also affordable she decided to invest her £6 000
savings to produce them. The first The White Company collection offered a small range of
essentials for the home that included everything from high-quality bed linen bedspreads
pillows and duvets to luxury towels bathrobes china and table linen - all in simple classic
white. Today what began life as a small 12-page mail-order brochure has become one of the UK's
fastest-growing multi-channel retailers and a trusted British lifestyle brand. The range has
grown enormously and now also offers home accessories fragrance furniture clothing
nightwear and children's wear. Throughout The White Company has adhered to its core values
championed by Chrissie: a passion for white great design and fantastic quality that is still
affordable. 'We are obsessive about the details and believe that beautiful things should be
loved and used every day ' says Chrissie. When Chrissie started The White Company she did
every job herself: answering the phone packing boxes running the warehouse buying the
product allocating the stock producing the brochure marketing and even the accounts and HR
work. The result? There isn't an area of the business Chrissie hasn't been involved in or
understood what challenges it can bring. Today Chrissie's vision and passion for The White
Company remains at the heart of the business and she is
