Get what you want without compromising who you are: the new rules of persuasion to influence
others for good We¿re all nice. In fact we¿re told we¿re too nice and we have to change to
succeed: `Play the game!¿ `Beat them down!¿ `Toughen up!¿. Do we have to choose between
betraying our own values and being left behind without a voice? Absolutely not. We can
naturally be persuasive and successful every day without making enemies of ourselves or other
people. Influence is a science and renowned Yale professor Zoe Chance will help you master it
in this fascinating book. Drawing on the latest behavioural research entertaining real-life
stories and the skills she teaches on her sell-out Yale University MBA course Zoe Chance
unpacks what influence is and how we are persuaded before setting out a series of powerful
skills you can adopt to master the art of persuasion and influence. Her techniques include the
Magic Question Powerful Listening the What Would It Take Question and Building Support. She
also looks at how to use influence for maximum positive impact in the world ¿ and how to defend
yourself against the `dark arts¿ of persuasion by other less scrupulous individuals or
institutions. Bold entertaining and efficacious this indispensable book is a call to action
for all the nice people in the world wanting to practice influence without resorting to
manipulation bullying or corruption to create a brighter more positive future.
