* As heard on The Diary of a CEO with Steven Bartlett *'A brilliant detective story about the
sources of human creativity. I loved it' - Malcolm Gladwell'Important entertaining practical
and timely' - Arianna HuffingtonAnatomy of a Breakthrough is a groundbreaking guide to
optimising your life overcoming obstacles and reaching your full potential. All of us go
through episodes of simply being stuck whether we're trapped in a thankless job wrestling
writer's block muddling through a midlife crisis or fixing a fraying friendship. The
resulting malaise is often chronic dangerous to our mental health and with severe
consequences to our success and development. What if there was a proven plan to get unstuck and
break through?Anatomy of a Breakthrough is the remedy for overcoming the impediments holding us
back. Professor of Marketing and New York Times-bestselling author Adam Alter offers a
brilliant new framework for not only getting unstuck but also going on to flourish. Critically
he introduces us to the Friction Audit - a test to work out where our sticking points lie
between our Head Heart and Habits - and then he takes us on a roadmap to break through.
Artfully weaving together scientific studies anecdotes and interviews and illustrated with
stories of the great 'unstickers' amongst us Anatomy of a Breakthrough will inspire anyone to
boldly break away from the things holding them back and to realise their goals.
