'Jennifer Eberhardt makes it clear that racism operates at all levels and it fills me with
hope to know that she is fighting it at all levels. More power to you sister. The world needs
you.' BENJAMIN ZEPHANIAH 'Poignant... striking... important and illuminating.' NEW YORK TIMES
______________________ No matter how fair-minded we think we are we still don't treat people
equally. Why not? Every day unconscious biases affect our visual perception attention memory
and behaviour in ways that are subtle and very difficult to recognise without in-depth
scientific studies. In a single interaction they might slip by unnoticed. Over thousands of
interactions they become a huge and powerful force. Jennifer Eberhardt is a pioneering social
psychologist one of the world's leading experts on unconscious bias. In this landmark book she
lays out how these biases affect every sector of society leading to enormous disparities from
the classroom to the courtroom to the boardroom. But unconscious bias is not a sin to be
condemned. It's a universal human condition and as Eberhardt shows one that can - and must -
be overcome. ______________________ 'A critically important book.' DAVID OLUSOGA author of
Black and British 'Groundbreaking... essential reading for anyone interested in how we become a
more just society.' BRYAN STEVENSON author of Just Mercy 'Jennifer Eberhardt's ground-breaking
work has the power to shift the debate and help shape a fairer society.' DAVID LAMMY MP
'Jennifer Eberhardt gives us the opportunity to talk about race in new ways ultimately
transforming our thinking about ourselves and the world we want to create.' MICHELLE ALEXANDER
author of The New Jim Crow 'An illuminating and readable account of how racial stereotypes and
assumptions can cause social devastation and keep huge inequalities in place.' DR PRIYAMVADA
GOPAL University of Cambridge 'This book should be required reading for everyone.' ROBIN
DIANGELO author of White Fragility 'Read this book. Biased will enlighten your journey through
race relations and associations.' DAWN BUTLER MP
