Why do some people radiate energy when they speak whilst others fizzle out before they've even
begun? How do some writers make our hearts race whilst others make us feel like closing the
book? Why are some work colleagues seemingly more influential or funnier than others? Top
speechwriter Simon Lancaster explains that the secret of brilliant communication is all about
making connections. Whether in speech or in writing at a networking event or in an email at
work or at home the best communicators find ways of connecting with their audiences. More than
that they are able to connect the personal with the universal the past with the present the
abstract with the everyday the visual with the verbal the moral with the mundane. Like
hot-wiring a car connections are able to bypass logic and access our deepest instincts and
emotions generating an instant neurological reaction. Connect reveals the secret art of making
connections in eleven engaging revelatory chapters. It blends cutting-edge neuroscience with
ancient rhetoric and wonderfully shareable examples from popular culture and it incorporates
exercises to help work your own creative muscles so you can become quicker at making
connections and finding your own stories metaphors analogies and jokes. If you want more
sparkle when you speak more power when you present more wow when you write then this book
will show you the skills to connect with anyone about anything anytime and anywhere.
