In a noisy fast-paced marketing world customer insight holds the key to creating memorable
purpose-driven marketing. Customer Insight Strategies outlines the critical role of customer
insight and provides techniques and strategies that will help marketers identify trends
nurture leads and understand consumers - ultimately empowering them to grow profits. The
strategies are explained in a straight-forward jargon-free manner and can be applied to a
huge range of marketing challenges regardless of time budget or organizational size. Customer
Insight Strategies shows precisely how customer insights can be used to build a mission with
purpose. It discusses many of the core methods through which customer insight can be gleaned
providing easy-to-follow guidelines for applying them to everyday marketing practice. Covering
topics such as customer segments marketing to personas lead generation and more it also
contains interviews with leading business professionals sharing how they have used customer
insights to grow profits. Written by a highly respected thought leader and industry influencer
Customer Experience Strategies will help any professional to create truly powerful marketing.
