The potential benefits of personalization on a workforce are huge. We curate music and online
streaming content to suit our own tastes and we place more value on lottery numbers we have
chosen ourselves rather than a random selection from a lucky dip. When job roles are also
personalized employees are more interested engaged and motivated at work. The responsibility
for enabling this personalization lies with HR and people professionals and a key approach to
doing this is via job crafting. Personalization at Work is a practical guide explaining what
job crafting is why it's important what the benefits are and more broadly how a personalized
approach can be brought to all aspects of HR including recruitment learning and development
performance management diversity and inclusion and reward. Full of practical advice and case
studies from companies who have already seen the benefits of a personalized approach including
Virgin Money Widerøe airlines Logitech Google and Connect Health Personalization at Work is
essential reading for all HR professionals wanting to improve staff engagement retention
productivity and the overall people experience. With expert guidance on how to encourage job
crafting and a personalized approach to work for employees through everything from job titles
role descriptions and benefits packages through to working patterns flexibility and work
environment this is a book that HR and people professionals can't afford to be without.
