From a titan of not just the advertising industry but the business world this book is David
Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.
Everything from writing successful copy to finding innovative ways to engage people and from
identifying with your audience to the various ways to sell a lifestyle this book looks at what
sells what doesn't and why. And in doing so he teaches what you can do to sell the most
brilliant item of all: yourself.
