'Concise breezy and pragmatic' Wall Street Journal'Remarkably practical techniques for
comprehending and communicating the maths that really matters' Adam GrantUntil very recently
most languages had no words for numbers greater than five - anything from six to infinity was
known as 'lots'. Understanding numbers is essential in the modern world but we simply aren't
built to understand them. What does 5GB of storage actually mean? (Two months of commutes
without repeating a song.)What's the size of a nucleus compared to a cell? (Imagine a bee in a
cathedral.)How much bigger is a billion than a million? (Well a million seconds is twelve
days. A billion seconds is...thirty-two years.)Drawing on years of research into making ideas
stick Chip Heath and Karla Starr outline six critical principles that will give anyone the
tools to understand and communicate numbers with more transparency and meaning. Offering
practical principles to help us imagine numbers at all scales Making Numbers Count shows us
how to transform them into concrete vivid and meaningful messages so that we can make better
decisions every day.
