Brainjacking takes us on a journey through advertising and marketing's attempts to understand
and influence our thoughts and desires from the earliest billboards to the technologies of the
future. To discover how science intersects with our desires and decisions the book pulls
together three strands that have a huge impact on our lives: advertising how much privacy we
can and should have in the new electronic world and how to draw the line been information and
influence. With Brian Clegg as your guide this is a book that will help you unpick the
insidious world of brainjacking. Expertly pulling together different strands on disparate
topics including AI Big Data subliminal advertising and more this essential investigation
shows how new and old technology and science can be combined to influence human behaviour and
beliefs.
