South Korea has transformed rapidly from a country devastated by war in the 1950s to a leading
cultural powerhouse of the 21st century. Through the voices of fans journalists practitioners
novelists and academics Hallyu! Explores the makings of the Korean Wave of cultural influence
over the interlinked creative industries of cinema drama music fandom beauty and fashion.
BTS stage costumes posters for Parasite webtoon stills comic books catwalk shots cosmetic
ads lightsticks and lipsticks are among the illustrations that capture the creative colourful
and dynamic popular culture of South Korea.
