Welcome to HAY's universe of irresistible affordable everyday design. 'HAY is destined to be
an important part of the modern design canon - not as the result of design theory or design
thinking but as a result of design doing.' - John Hoke III Chief Design Officer Nike In 2002
husband and wife Rolf and Mette Hay founded their namesake company and forever changed how the
world perceives Scandinavian design. Born from the duo's desire to make outstanding design
available to all HAY reimagines functional objects turning couches cutting boards towels
and toothbrushes into vibrant items that bring joy to one's daily life. Simple stylish and
affordable HAY's furniture and accessories are a seamless blend of quality and economy. The
brand's deep connections within the art food fashion and broader cultural communities as
well as its exuberant use of colour - icy pastels Memphis primary colours rich jewel tones
and vivid near-neons - ensure HAY's best-selling products including the Mags Sofa Matin Lamp
About A Chair Palissade Collection and Sowden Accessories Collection remain one step ahead of
the zeitgeist. Published to coincide with the brand's 20th anniversary this inspiring visual
monograph explores HAY's origins and astronomical trajectory including its close partnership
with Herman Miller its collaborations with an ever-growing stable of brilliant designers
along with design companies such as COS IKEA and SONOS and the aesthetic alchemy that makes
HAY's products and retail environments so distinct. The book features exclusive interviews with
five pairs of designers: Ronan and Erwan Bouroullec Nipa Doshi and Jonathan Levien Shane
Schneck and Clara von Zweigbergk (who also designed the book) Fien Muller and Hannes Van
Severen and Stine Gam and Enrico Fratesi. Beautifully illustrated with 600 colour images HAY
also includes an introduction by Kelsey Keith the editorial director at Herman Miller and
contributions from Lucy Bourton Duncan Riches Emily Nathan and Tom Morris.
