People who believe ageing brings wisdom live longer. Lucky charms really do improve an
athlete's performance. Taking a placebo even when you know it is a placebo can still improve
your health. Welcome to The Expectation Effect. David Robson takes us on a tour of the
cutting-edge research happening right now that suggests our expectations shape our experience.
Of course you can't just think yourself thinner happier or fitter but using this book you
can reframe many different facets of your life. These easy-to-use skills will help you on your
way to becoming the person you want to be living the life you want to live.