We all know that change is hard. It's unsettling it's time-consuming and all too often we
give up at the first sign of a setback. But why do we insist on seeing the obstacles rather
than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their
compelling and insightful new book. They argue that we need only understand how our minds
function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with
scientific studies and remarkable real-life turnarounds the brothers Heath prove that
deceptively simple methods can yield truly extraordinary results.
