'The most influential consultant alive.' Fortune Have you ever noticed that the best CEOs seem
to have a special kind of intelligence an ability to sense where the opportunities in their
industries are and how to take advantage of them? The best have a knack for simplifying the
most complex business practices down to the fundamentals - the same fundamentals of the small
family business. In What the CEO Wants You To Know Ram Charan explains in clear simple
language how to do what great CEOs do instinctively and persistently - understand the basic
building blocks of a company and use them to figure out how to make it work as a total
business. Being able to decide what to do when despite the clutter of day-to-day to-do lists
and the complexity of the real world takes the mystery out of business and offers a clear road
map of organisational success. First published in 2001 (with over 300 000 copies sold
worldwide) but never before published in the UK this business classic has been completely
rewritten and updated with new stories from today's market leaders and companies and the
latest insights from the cutting edge of management research. 'One of the world's most
renowned management consultants and authors.' Fast Company
