'A true Silicon Valley insider' Wired Why do some products take off? And what can we learn
from them? The hardest part of launching a product is getting started. When you have just an
idea and a handful of customers growth can feel impossible. This is the cold start problem.
Now one of Silicon Valley's most esteemed investors uncovers how any product can surmount the
cold start problem - by harnessing the hidden power of network effects. Drawing on interviews
with the founders of Uber LinkedIn Airbnb and Zoom Andrew Chen reveals how any start-up can
launch scale and thrive. _ 'Chen walks readers through interviews with 30 world-class teams
and founders including from Twitch Airbnb and Slack to paint a picture of what it takes to
turn a start-up into a massive brand' TechCrunch 'Articulates the stages that every product
must go through to be successful . . . and illustrates what companies need to do to achieve
them' Forbes
