So much passes us by unnoticed. We multi-task switch between screens work faster. When was
the last time you paused to consider a beautifully made object or stunning natural landscape?
Yet this is when our spirits lift our soul is restored. Designer Alan Moore invites us to
rethink not only what we produce whether it s a website a handmade chair or a business but
how and why. With examples including Pixar Apple Yeo Valley and Blitz Motorcycles we are
encouraged to ask: Is it useful and considered. Is it a thing of beauty? Do Design will inspire
you to: Improve your creative process Raise the quality and craft of your work Consider the
experience as much as the product Adopt simplicity utility and honesty as guiding principles
We are creative beings. We love to make things. This book will inspire you to create better
things for better reasons. Things that people will love for a long time to come. Some say
beauty is a luxury. But what if it is key to creating a better world for us all?
