Businesses need to be smart to succeed but it's not enough to make yourself smarter as the
leader or to fill the company with smart people. Businesses full of smart people (and led by
them) make stupid decisions all the time. Instead in today's rapidly changing uncertain world
you need to design your business itself to be intelligent to harness the collective abilities
of its people by systematically addressing critical thinking communication and focus. The real
lesson from Amazon Google and the like - that enables them to keep winning year after year -
is that they do business intelligently. Business is complex which is why it requires a deep
practical intelligence to survive let alone thrive. This book shows why businesses that act
smartest and display an organizational capacity for critical thinking underpinned with clear
and effective communication allowing them to develop razor-sharp focus are the ones that
really stand out and achieve sustained success.
