Business presentations could be simpler more engaging and so much more effective and our
business lives so much more rewarding if we remember to restore the emotional power of
storytelling. In an age that is data-rich but insight-poor and when most people in the world of
business find themselves caught up in a system of numbers and spreadsheets this book shows
that the time has come to restore the lost art of storytelling to put the author back in
authority to write less and think more. Through a simple step-by step approach the author
shows that we need to change how we communicate in our day-to-day lives and that if we revert
to our inherent role as storytellers we are more likely to be both more effective and
productive and a lot less frustrated into the bargain.
