EAN: 9783030013301

THE CONSUMPTION OF COUNTERFEIT FASHION - JOANNA...

This book explores the consumption of counterfeit fashion goods. Despite the importance of the
consumer in counterfeiting policy  there has been a lack of attention within criminology about
the demand for counterfeit goods. A tendency to explain counterfeit consumption through
deviance or 'othering' reinforces stereotypical assumptions about consumers and overplays the
importance of superficial factors in consumption. This book develops an understanding of why
counterfeit markets exist through exploring consumer behavior in consuming counterfeit fashion
and examining this in relation to attitudes on fashion  crime  harm and victimization. The book
argues that there is a need to consider demand for illicit goods within a broader understanding
of the nature of fashion and the fashion industry. This book will appeal to those with an
interest in illicit markets  consumer behavior  fashion  criminology  and the harms associated
with fashion and consumer industries more generally.

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