This book is designed to meet the needs of CFOs accounting and financial professionals
interested in leveraging the power of data-driven customer insights in management accounting
and financial reporting systems. While academic research in Marketing has developed
increasingly sophisticated analytical tools the role of customer analytics as a source of
value creation from an Accounting and Finance perspective has received limited attention. The
authors aim to fill this gap by blending interdisciplinary academic rigor with practical
insights from real-world applications. Readers will find thorough coverage of advanced customer
accounting concepts and techniques including the calculation of customer lifetime value and
customer equity for internal decision-making and for external financial reporting and
valuation. Beyond a professional audience the book will serve as ideal companion reading for
students enrolled in undergraduate graduate or MBA courses.
