This book explores new ways for companies to sustain their success by means of viable business
models and a values-driven culture. The point of departure is a value proposition designed to
last and grounded in the values espoused and actively practiced by the organization. These
values are in turn the product of a values creation process which is essential to any business
trying to ensure its viability in the long run. A concise step-by-step process explains how
this process can be introduced to keep companies competitive for and in the future.In
subsequent chapters the book describes key challenges for modern management introduces a
paradigm of sustainable management and presents roadmaps to future viability and axioms of
viable business management. Active practitioners in executive and operational management roles
research and development innovation management human resources sustainability or process
management will benefit from this volume. Given its scope of coverage the book offers a
valuable resource for lecturers and students in business management economics law and
sustainability-related degree courses.
