Recent years have seen the increasing valuation and promotion of ¿creativity¿. Future success
we are often assured will rest on the creativity of our endeavours often aligned specifically
with ¿cultural¿ activity. This book considers the emergence and persistence of this pattern
particularly with regards to cultural policy and examines the methods and evidence deployed to
make the case for art culture and the creative industries. The origins of current practices
are considered as is the gradual accretion of a broad range of meanings around the term
¿creative¿ and the implications this has for the success of the wider ¿Creativity Agendä. The
specific experience of the city of Liverpool in adopting and furthering this agenda both in the
UK and beyond is considered as is the persistence of a range of problematic and often
contradictory assumptions and practices relating to this agenda up to the present day.
