This book addresses how digitalization has influenced the institutions practitioners and
audiences of diplomacy. Throughout the author argues that terms such as ¿digitalized public
diplomacy¿ or ¿digital public diplomacy¿ are misleading as they suggest that Ministries of
Foreign Affairs (MFAs) are either digital or non-digital when in fact digitalization should be
conceptualized as a long-term process in which the values norms working procedures and goals
of public diplomacy are challenged and re-defined. Subsequently through case study examination
this book also argues that different MFAs are at different stages of the digitalization
process. By adopting the term ¿the digitalization of public diplomacy¿ this book will offer a
new conceptual framework for investigating the impact of digitalization on the practice of
public diplomacy.
