Every firm must maintain an entrepreneurial ecosystem and a coherent innovation strategy in
order to stay ahead of the competition. For managers this means being able to build a vision of
what innovation looks like in the context of their organization fostering entrepreneurial
behaviour spotting opportunities and making the right decisions. Based on years of practical
experience and unique insight this handy guide identifies fundamental challenges and is rooted
in concrete examples. Accompanied by a brand new app for iPhone and Android as well as a
companion website (www.NavigatingInnovation.org) this is an easy dip in dip out guide with a
focus on successful execution. Navigating Innovation is a one-stop-shop giving you a deeper
understanding of the core concepts and tools to capture the right opportunities for your
business.
