This book contains advice and direction for women who are either seeking a career or who have
already embarked on a career in financial services. The book first aims to help the female
reader gain clarity on her motivation in pursuing a career in finance. It then identifies
potential gender-specific challenges that could create problems if she is unaware or
unconscious to her surrounding work environment. Lastly it provides insights and exercises to
develop a strategy for career accomplishment. Written by a former Senior Financial Executive
for several fortune 500 firms including M&M Mars a Wealth Manager Owner of a fee-only
Registered Investment Advisory firm and Professor of financial planning at the University of
South Florida the book will help women identify pitfalls create game plans to transcend the
limitations of their workplace cultures and learn how to collaborate with their peers to
create healthier work environments. Told through personal stories anecdotes from other women
and academic research Gender on Wall Street helps women identify the internal and external
obstacles to their success. This book will also provide a means of overcoming these obstacles
through conscious engagement personal reflection and strategy-building exercises at the
conclusion of each chapter. The reader will be guided into creating their own personal career
plan-the STAR plan-which will help them achieve career success.
