This book highlights essential concepts models and processes that help those responsible for
making pricing decisions - whether professionally or privately - to effectively engage in
product pricing activities. Novel straightforward and clearly structured the Blackblot
Market-Value Pricing(TM) Model (MVP Model) introduced in this book employs a
market-value-centric pricing process that offers step-by-step guidance on the managerial
decisions that help determine a product's price. This intentionally succinct highly readable
and practical book provides practitioners with the knowledge and tools they need in order to
approach pricing activities in an organized and efficient manner.
