Sustainability the environment corporate accountability social justice integration - these
are the buzzwords of our century. This book takes readers on a journey through the landscape of
standard-setting giants and corporate reporting paradigms through the eyes of two companies
that have taken very different paths toward integrated thinking. Both stories provide new
insights into the transition to integrated reporting as envisaged by the International
Integrated Reporting Council (IIRC) and how integrated reporting is reshaping our views on
transparency. However the top-down approach adopted in studies of integrated reporting in
practice has left many questions unanswered: Is it effective? How does it evolve into
established practice? Is it just another management fad? This bottom-up critique answers all
these questions and one more: Could integrated reporting become the corporate reporting norm?
We shall see. Given its depth of coverage the book appeals to IIRC academic community
participants in integrated reporting networks and others interested in integrated reporting.
