This volume offers a critical cross-disciplinary and international overview of emerging
scholarship addressing the dynamic relationship between race and markets. Chapters are engaging
and accessible with timely and thought-provoking insights that different audiences can engage
with and learn from. Each chapter provides a unique journey into a specific marketplace setting
and its sociopolitical particularities including among others corner stores in the United
States whitening cream in Nigeria and India video blogs in Great Britain and hospitals in
France. By providing a cohesive collection of cutting-edge work Race in the Marketplace
contributes to the creation of a robust stream of research that directly informs critical
scholarship business practices activism and public policy in promoting racial equity.
