How did Capital One and Uber implement nearly identical business models focusing on customers
that are most profitable to serve? Why are Google and Amazon so valuable to us? Why are Google
Apple Microsoft and Amazon so difficult for competitors to displace? And why can Google
charge almost anything it wants for keywords since no form of competition will force prices
down? The information-based business models of these companies and many more are exploiting
the patterns described in this book. This book instills pattern-based thinking that will
prepare all readers for greater success in our rapidly changing world. It will help executives
regulators investors and concerned citizens better navigate their way through the digital
transformation of everything . Professor Clemons presents six patterns for staying competitive
and achieving profitable business models. The author's reframe-recognize-respond framework
teaches readers how to transform unfamiliar problems into familiar patterns how to determine
which patterns to apply in different situations and how to respond most effectively.
Information changes everything. This book is a guide to power and profit from understanding
changes in the age of digital transformation.
