This book investigates the politics of transatlantic trade specifically the Transatlantic
Trade and Investment Partnership negotiations. Using a novel approach the authors analyze the
rhetorical choices made by opponents and supporters of an agreement and the logical behind
their arguments. Opponents used emotive frames and strategically chosen issues to increase
public opposition to the negotiations supporters countered but also accommodated parts of
opponents' rhetoric in hopes of quelling discontent. The study also highlights the resulting
changes to EU trade policy thus contributing to the literatures on trade policy
politicization and rhetorical analysis.
