Analysing foreign investment promotion at a regional level in the Czech Republic Poland and
Slovakia the book applies regional science international business and place marketing
concepts to explore how Central Eastern European Countries compete for multinational firms.
Taking a multidisciplinary approach the author places special emphasis on promotion and its
role within a wider context of regional strategies aimed at inward investment attraction. With
useful insights for policy-makers the book combines theory with empirical evidence and
provides valuable reading for those researching international business location place
marketing and regional development.
