This book asks a critical question for our times: why do an increasing number of people support
admire and aspire to be outlaws? Outlaw motorcycle clubs have grown spread and matured.
Popular culture glamorizes them law enforcement agencies fight them and the media vilify them.
Meanwhile the outlaw bikers exploit the current cultural and economic climate to attract new
members. How Outlaws Win Friends and Influence People argues that the growth of these
anti-establishment groups under neoliberalism is not coincidental but inevitable. The book
asks a critical question for our times: why do people today in increasing numbers support
admire and aspire to be outlaws? What needs and desires do the clubs satisfy? How do they win
support and influence? Answering this is crucial if we are to successfully fight the social
harms caused by these groups as well as the harms that underlie their proliferation. Unless we
understand the cultural dynamic at play here our fight against these organizations will always
take the form of a battle against the mythological Hydra: when one head is cut off two more
grow. Tereza Kuldova is a rebel with a cause - her new book is a razor-sharp critique of
stereotypical conceptions of the 'outlaw biker' and provides refreshing insights into their
subjective life-worlds¿ - Daniel Briggs author of the award-winning Dead-End Lives.
