This book offers essential insights into how the world's second largest industry tourism is
responding to challenges involved in expanding the corporate social responsibility (CSR)
concept to corporate sustainability and responsibility referred to as CSR 2.0. It analyzes the
typical setup of tourism with various types of commercial agents: corporations small and
medium sized enterprises public-private partnerships social enterprises and local
cooperatives. In addition the book examines a broad range of voluntary initiatives the
effectiveness of these efforts and how contextual and wider policy features shape these
relationships.The book is divided into three parts the first of which elaborates on strategic
drivers and rationales for CSR. In turn the second part introduces readers to design
approaches for CSR programs and envisaged impacts while part three focuses on implementation
certification reporting and possible outcomes. Each part offers a mixture of theoretical
perspectives synthesis analyses and case studies. The respective chapters tackle a broad
spectrum of tourism sub-sectors e.g. the cruise industry aviation gastronomy nature-based
tourism and urban destinations.
