EAN: 9783030161064

TOWARD A BETTER UNDERSTANDING OF RULE-BREAKING ...

This book analyzes how companies and employees can endogenously  i.e.  without hiring external
experts or consultants  achieve competitive advantages by deviating from behavioral standards
in a productive way. The study explores eight transformative behavioral innovations that shaped
the development of sports and  by analogy  uses the findings to advance solutions for prevalent
problems in business. By developing triggers to creativity and applying mechanisms on how to
overcome innovation resistance  the book gives concrete advice on how to manage the difficult
quest of human transformation beyond the imperative of technological innovation.

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